NUMÉRO 202020
GARDEROBE RECEPTION - OFFICIAL LAUNCH EVENT
We’re thrilled to share a special milestone with you: our official launch event in Munich at Studio C. After months of preparation and vision, we finally had the opportunity to introduce NUMÉRO 202020 to the world in a way that truly reflects who we are. Unlike our previous collaboration, this time we had carte blanche to transform the space and bring our universe to life.
We wanted to go beyond the traditional format of simply showcasing our collection on racks. Instead, we envisioned the pieces as part of an artistic installation, where each garment told a story. We invited our friends, our community, and fellow creatives to experience this with us, an intimate gathering where everyone could not only see the collection but feel it, try it on, and appreciate the quality and craftsmanship behind every piece. The energy was amazing, and we were filled with gratitude and love for the people who joined us on this special day.
This video perfectly captures the magic of our launch event. The energy was electric, with laughter, clinking glasses, and vibrant conversations filling the space. You’ll see a diverse mix of people, of all ages, backgrounds, and styles, trying on our pieces, each bringing their own personality to the collection. This gathering was a true reflection of our community, and seeing our designs come to life on such a variety of people made the moment even more special
As you scroll through the photos, you’ll see what made this day so unforgettable. It wasn’t just about the clothes (though they certainly shined!), it was about the people. Every photo tells a story: friends connecting, laughter shared, and the beauty of seeing our designs worn in the real world. We couldn’t have asked for a more perfect way to launch NUMÉRO 202020.
In this behind-the-scenes video, you’ll get a glimpse of a key moment in preparing our pop-up store: creating the window display. True to our philosophy of doing things differently, we wanted to keep the window clean and minimalistic, focusing on what really matters. Instead of showcasing clothes in the traditional way, we hand-painted our brand name, NUMÉRO 202020, along with our key message, TWO SOULS ONE LOVE, directly onto the glass using white paint.
The simplicity of the clear window with only these words made a powerful statement: it was about stripping away distractions and highlighting the essence of our brand.
What made this display even more special was how much fun it brought to the event. With nothing inside the window, guests naturally gravitated toward it, using the space to take photos and interact with the clean, open canvas. It became an unexpected focal point, blending art, fashion, and community in a way that perfectly captured the spirit of NUMÉRO 202020.
pictures and videos by Leonie Paloma and Kathrin Mormann